To keep up with the ever-changing digital world, businesses like ours require occasional upkeep as well. For TCI, that upkeep presented itself as a full-scale, top-to-bottom transformation—a complete reimagination of our business and our brand, to help carry us and our customers through a constantly changing information technology industry
Interested in exploring what TCI can do for your business? Get in touch with our team today to learn more about our expanded services.
Telling the TCI’s Tale
For decades, Tidewater customers have known TCI has a phone business, keeping businesses connected through a traditional medium of communication. As the world around us evolved, we realized we needed to evolve as well. We saw a need and an opportunity to solidify our role as a trusted leader in the local communications space.
Over the years, we’ve expanded our portfolio of services to include managed information technology, security and surveillance (both cloud-based and on-site), and a range of cloud communications capabilities. And while our capabilities grew, we found that current and prospective customers remained unaware of everything we had to offer. It became abundantly clear that in order to grow, we needed assistance.
TCI and TechArk
That assistance manifested in a partnership with TechArk, another local business that specializes in helping small teams like ours realize their full potential, by taking advantage of the myriad of digital marketing and premier branding services available.
TechArk knew what we could do, and through this newfound partnership, their team was able to advertise our business and our expanded portfolio of services. Together, we spent the necessary time to hone in on TCI’s new look and feel—including the development of a new website that would allow existing customers to realize the full extent of our capabilities, while offering prospective clients the opportunity to see that we do more than “just phones.” Instead of forcing customers to obtain piecemeal services from a variety of providers, TCI is now positioned as a one-stop-shop for a vast array of technology needs.
Rebrand vs. Reimagining
This herculean effort was more than a simple rebrand. Yes, TCI has a new logo, a new slogan, and a new website. Those are surface-level treatments, though. Our partnership with TechArk afforded us to reimagine our business from the ground up. What do we excel at? Who do we serve? What should people know about TCI?
This reimagining aligns what we think of our business with what we want others to think of our business—that TCI is, has been, and will continue to be a trusted technology partner for clients in Hampton Roads and beyond.
Thanks to this reimagining, we’re able to market our services faster and better than ever before. We’re no longer positioned as a phone provider. Instead, our clients are trusting us with all sorts of information technology needs—from cutting edge cloud communication and security solutions to best-in-class cabling services and beyond.
We work hard to stay on top of the latest trends and innovations in information technology, and now we’re putting that knowledge to work to help elevate your company.
That’s TCI: Streamlined, scalable, secure technology for your business.